Faimosul ad realizat Ogilvy pentru Rolls Royce

Pierce-Rolls-Comparison

Doua headline-uri puternice pentru un impact puternic:

“The only sound one can hear in the new Pierce-Arrows is the ticking of the electric clock”

&

“At 60 miles an hour the loudest noise in this new Rolls Royce comes from the ticking of its electric clock.”

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