Evian si-a anuntat ultima colaborare: alaturi de fashion designerul Issey Miyake a creat o noua sticla in editie limitata, dupa colaborarile cu Christian Lacroix, Jean Paul Gaultier si Paul Smith. Sticla este decorata cu flori, purtand mesajul “Live young.”, inspiratia gasindu-se in linia designerului Issey Miyake, “Pleats Please”. Editia limitata este disponibila pe situl www.ShopEvian.com.

Pana in acest moment, topul “10″ al reclamelor virale din toate timpurile arata cam asa:

1. Blendtec – Campania: Will It Blend?, Agentia: In-house, Vizualizari*: 134,256,499, Lansata la: 10/30/06

2. Evian – Campania: Live Young, Agentia: BETC Euro RSCG, Vizualizari*: 103,867,704, Lansata la: 6/4/09

3. Old Spice – Campania: Responses, Agentia: Wieden & Kennedy, Vizualizari*: 57,132,669, Lansata la: 7/12/10

4. Pepsi – Campania: Gladiator, Agentia: AMV BBDO, Vizualizari*: 46,742,892, Lansata la: 1/1/04

5. Microsoft – Campania: Xbox Project Natal, Agentia: World Famous, Vizualizari*: 42,698,599, Lansata la: 6/1/09

6. Dove – Campania: Evolution, Agentia: Ogilvy & Mather, Vizualizari*: 41,100,418, Lansata la: 10/1/06

7. T-Mobile – Campania: T-Mobile Dance, Agentia: Saatchi & Saatchi, Vizualizari*: 35,487,575, Lansata la: 1/15/09

8. Doritos – Campania: Crash The Super Bowl 2010, Agentia: Goodby Silverstein & Partners, Vizualizari*: 34,168,845, Lansata la: 1/5/10

9. Old Spice – Campania: Odor Blocker, Agentia: Wieden & Kennedy, Vizualizari*: 33,986,750, Lansata la: 3/31/10

10. DC Shoes – Campania: Gymkhana Two, Agentia: Mad Media, Vizualizari*: 32,872,531, Lansata la: 9/3/09

*Cifrele sunt cele inregistrate pana la momentul aparitiei acestui articol.